Before and after photo compliance dental.

Section 5.B governs the gallery surface

Section 5.B of the ADA Code governs testimonials and outcome representations. The average-patient rule applies directly to before-and-after photo galleries: outcomes shown must reflect the average patient experience rather than the statistically best case. A gallery showing the visually most-impressive cases creates an unjustified expectation that the typical patient will achieve the same result, which trips Section 5.F.2's false-or-misleading definition. The compliant pattern carries case-level disclaimers naming the typical-vs-atypical distinction on every image where outcomes are not typical, plus a Section 5.B-aligned introduction explaining that individual results vary by anatomy and treatment plan. The disclaimer is rendered prominently, not buried in alt text or hover-revealed micro-copy. The average patient rule hub covers the broader Section 5.B surface.

Section 5-cleared ImageObject schema

Each gallery image renders as an ImageObject with a caption carrying the typical-vs-atypical disclaimer, a contentLocation tied to the practice location for multi-location DSOs, and a creator attribution to the practitioner who performed the procedure. The description field names the procedure (mapped to the relevant CDT code where the practice tracks availableService against the code system) and the average-treatment context. Per-image attribution to the practitioner who performed the procedure ties the E-E-A-T signal to the credentialed Person node rather than a generic practice claim. The Section 5.F.6 spoke covers the websites-and-SEO surface that the gallery markup sits inside, and the cosmetic dentist SEO service is where the gallery work most commonly applies.

State-board overlays

California, Texas, Florida, and New York all carry specific rules on outcome-representation imagery. Some require explicit disclaimer language tied to each image (not just to the gallery introduction). Some restrict the use of model images where the case shown isn't the practice's actual patient. Some require consent documentation be maintained for every patient whose case appears in the gallery, with retention periods specified. The state-board overlay sits on top of the ADA Section 5.B baseline rather than replacing it. For multi-state DSOs the compliant build maps both layers per location and renders the per-state disclaimer language programmatically. The work routes through Dentist SEO as the integrated program, and the ADA compliant dental marketing service is the engagement surface.