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Booking design diagnostics for Q3 2026

Dental Website Design.

Dental-practice site architecture against the load-bearing structural surfaces. Section 5.B and 5.F.2 compliant gallery rebuilds, Dentist schema deployment, CDT-code availableService enumeration, and GBP-aligned NAP architecture.

The design surface

Dental website design is four compliance surfaces layered on the visual layer.

A dental site that doesn't carry Section 5.F.1 authorship and Section 5.B testimonial discipline at the template level is a board-complaint waiting to happen. We build the compliance into the template so the marketing team can't accidentally trip the rules.

AUTHORSHIP RULE SECTION 5.F.1
TESTIMONIAL RULE SECTION 5.B + 5.F.2
DISCLAIMER RULE SECTION 5.I.1 NCRDSCB
[ 01 ]

Section 5.F.1 authorship on every clinical page.

Section 5.F.1 governs authorship and disclosure on electronic communications by dentists. Practice-shipped content (blog posts, procedure pages, treatment information) needs to credit a real practitioner (the post's clinical author or the practice's named editorial reviewer) and surface their state license verification. The byline carries the Person.identifier field in Article.author schema pointing at the state license record.

[ 02 ]

Before-and-after galleries under Section 5.B and 5.F.2.

Section 5.B's average-patient rule constrains outcome representations. A gallery showing the visually most-impressive cases creates an unjustified expectation under Section 5.F.2. The compliant pattern carries explicit disclaimers naming the typical-vs-atypical distinction on every image where outcomes are not typical, plus a Section 5.B-aligned introduction. We rewrite gallery markup to clear the rule without losing the conversion.

[ 03 ]

Programmatic Section 5.I.1 disclaimer rendering.

Whenever a general dentist's site mentions an interest area not on the 12 ADA-recognized specialty list (cosmetic dentistry, implant dentistry, TMJ), Section 5.I.1 requires a specific disclaimer naming the National Commission on Recognition of Dental Specialties and Certifying Boards. The disclaimer renders programmatically on every page where it applies, driven by a template flag rather than per-page manual remembering.

[ 04 ]

Section 5.F.6 in the page architecture, not just the copy.

Section 5.F.6 applies the false-or-misleading framework of Section 5.F.2 to web content and SEO tactics. Title tags, meta descriptions, headline architecture, and structured data all carry the constraint. We bake the 5.F.6 discipline into the page templates so the marketing team can't ship copy that trips the subsection at QA time.

How a design engagement runs

From design diagnostic to compliance-aware site in eight weeks. Then the ongoing cadence keeps the template current.

01
WEEK 0-1

Design + compliance diagnostic

Audit of the existing site against Section 5 subsections: 5.F.1 authorship, 5.B testimonial layout, 5.I.1 procedure-page disclaimer, 5.F.6 SEO content. Performance audit (Core Web Vitals). Schema audit. GBP architecture review for Maps-merge risk at multi-practitioner facilities.

02
WEEK 2-4

Template architecture

Site information architecture designed against the practice's actual service mix and the relevant Section 5 surfaces. Page templates built with the authorship surface, testimonial layout, disclaimer rendering, and schema deployment wired at the template level. Per-state advertising-template variants where multi-state DSOs need them.

03
WEEK 5-8

Build + content migration

Site built against the template architecture. Existing content migrated under the new compliance posture. Per-procedure CDT-code mapping completed. Section 5.I.1 disclaimer rendering tested per relevant page. GBP architecture reset if needed. Schema deployed and validated.

04
ONGOING

Quarterly template cadence

Quarterly review against state-board-rule updates and ADA Code updates. New procedure pages added against the template architecture so compliance discipline holds. Annual full-site re-audit against Google algorithm updates and the ADA Code update cycle.

Common questions

What practices ask about site builds before they engage.

01.

What does the diagnostic actually cover?

Your Search Console export, your Google Business Profile architecture, the Dentist schema deployment on your site, and the Section 5 compliance posture of the existing content. Output is a per-page ledger of load-bearing pages, advertising-rule exposure (Section 5.B testimonials, Section 5.F.6 SEO claims, Section 5.I.1 NCRDSCB disclaimer coverage), and commercial-query gaps in front of revenue.
02.

Diagnostic only, or does it convert into something ongoing?

Most diagnostics convert into a monthly retainer because the work the diagnostic surfaces is rarely one-and-done. Foundation pass on the load-bearing pages first, then content cadence on the commercial queries the diagnostic surfaced, then quarterly review against your traffic data and state-board-rule updates. Some engagements stay diagnostic-only and that's a clean exit.
03.

Why do you cite ADA subsections everywhere?

Because the subsection is the rule. Section 5.F.6 governs websites and SEO under the March 2023 Code. Section 5.B governs testimonials. Section 5.I.1 mandates the NCRDSCB-non-recognition disclaimer for general dentists announcing interest areas. Section 4.E.1 prohibits split-fee marketing arrangements like Groupon-style social coupons. "ADA-compliant marketing" without the subsection number is what got the practice burned the first time.
04.

We're using a bundled dental-marketing platform. Why switch?

Bundled platforms (website + SEO + reviews + scheduling, sold as one template-shaped offering) work for some practices. They don't work for engagement-shape problems: DSO-scale schema migrations across 40 locations, per-location landing pages that need real uniqueness rather than near-duplicate templates, multi-state advertising-rule audits where TSBDE, CA Dental Board, FL Board of Dentistry, and NY State Board of Dentistry each layer distinct constraints. Specialist SEO is a different shop's offering. We are that shop.
05.

What is ADA Section 5.F.6 and why does it matter for SEO?

Section 5.F.6 governs websites and search engine optimization under the ADA Code of Professional Conduct (March 2023 update). It applies the false-or-misleading framework of Section 5.F.2 to web content and SEO tactics specifically. "Best dentist in [city]" headlines, unsubstantiated outcome promises in title tags, and meta descriptions that imply guarantees all trip the subsection. Any SEO work for a dental practice that ignores 5.F.6 puts the practice in front of a state-board complaint, not just a Google penalty.
Booking design diagnostics for Q3 2026

Stop shipping templates that quietly trip Section 5 every time the marketing team publishes a page. Book a diagnostic.

We read your existing template's Section 5 posture, your authorship surface, your gallery layout, your disclaimer rendering, and your schema deployment. The diagnostic comes back with the template-architecture scope, the per-procedure CDT mapping work, and the per-state advertising-template variants.

Book a diagnostic

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